Vision Pro headset with image of AI flight search feature.

Alaska Airlines VR Vision

Using Conversational AI & Spatial Computing In the Search For Flights

Alaska Airlines has an eye towards innovation. In 2023, E-commerce leaders made a call for concepts during the Hackathon, a 3-day sprint to design and present compelling new concepts. This year's theme was The Future of Flying.

I gathered my team of fellow like-minded, passionate designers and developers to work on our concept. We envisioned pushing the limits of AI interactions by making it conversational through natural speech. We also saw the potential of VR and spatial computing technology for improving the booking experience.

View our presentation and prototype of a virtual reality experience using a conversational AI travel agent to search for flights.

Conceptual female and male AI avatars in photo-real and illustrative styles.

Early AI avatar explorations.

My Role as Team Lead & Designer

  • Team representative & coordinator
  • Main presenter
  • Technology research
  • Concept writing
  • UX-UI design
  • 3D & VR pipeline production
  • Video production
  • AI speech and avatar synthesis

Design Tools

Unreal Engine app icon.
Unreal Engine
Adobe Creative Cloud icon.
After Effects,
Audition
Blender 3D app icon.
Blender
Figma app icon.
Figma

Timeframe

2023
2-day design sprint with rapid prototyping.
Live presentation on the final day.
THE PRESENTATION
This concept uses technology to bring back a personalized travel agent experience, elevating the guest shopping journey and liberating them from current screen-bound views.What did we accomplish in just 2 days? A life-like concept with AI-rendered video and voice, and more.Diagram of technology used. Guests interacting with a tech layer that sources Alaska Airline's systems. Apps used include Unity or Unreal Engine, Synthesia, and more.